Inputs
Adjust these values to see live calculations.
Revenue
$
%
%
Cost of Goods Sold (COGS)
$
%
%
Selling Channels
%
%
%
$
Variable Logistics & Overhead
$
$
Marketing & SG&A
%
$
Targets
Ideal Targets
%
%
Acceptable Targets
%
%
Profitability Breakdown
Metric
Gross Revenue
$0.00
$0.00
$0.00
$0.00
$0.00
0.0%
$0.00
0.0%
$0.00
0.0%
$0.00
0.0%
$0.00
0.0%
$0.00
0.0%
Profitability Waterfall
Sandbox: Actual vs. Ideal
Use the sliders to explore how adjusting key cost levers can help you reach your ideal margin targets.
AI Chat
Ask anything about the current scenario.
Margin Analysis
Compare your actual margins against your acceptable and ideal targets.
Gross Margin
Contribution Margin
Price Floor Analysis
Compare your current price against the calculated floors needed to meet your targets.
Required Price Floors
Target Infeasible
Your target is not achievable with the current costs. Try reducing costs or the target percentage.
LTV : CAC Analysis
Explore different marketing spend scenarios to understand their impact on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and overall profitability. All scenarios are based on a 3:1 LTV to CAC ratio.
| Scenario | Marketing % Net | CAC | Profit / Unit | 3-Year LTV | Total Spend for LTV |
|---|---|---|---|---|---|
Organic (Actual) Assumes 0% marketing spend. Your profit is your Contribution Margin based on the 'Marketing % Net' you set in the inputs. | 0.0% | $0.00 | $0.00 | $0.00 | $0.00 |
Breakeven You spend the entire contribution margin on acquiring a customer, resulting in $0 profit on the first sale. | 0.0% | $0.00 | $0.00 | $0.00 | $0.00 |
Ideal A healthy marketing spend between 35-40% of net revenue, leaving a solid profit margin. | 35.0% | $0.00 | $0.00 | $0.00 | $0.00 |
Conservative A more conservative marketing spend between 20-25% of net revenue. | 20.0% | $0.00 | $0.00 | $0.00 | $0.00 |